Altorlab For NYC Immigration Practices
For NYC Immigration Practices · May 2026

Get cited by name when prospective clients ask AI search engines for an immigration lawyer.

The way people find immigration counsel changed in the last twelve months. We help boutique NYC firms become the answer ChatGPT, Perplexity, and Google AI Overviews give — not the tenth result on page two.

01 · The Shift

Search isn't a list anymore. It's an answer.

When someone types "H-1B lawyer near me" into ChatGPT or Google AI Overview, they don't see a directory. They see one to three named firms with a paragraph of context. The named firms get the call. Everyone else is invisible — regardless of Avvo rating, Super Lawyers badge, or 25-year reputation.

This shift accelerated through 2025. The September H-1B proclamation, the marriage-based green card vetting changes, and the new USCIS screening rules have driven search volume for specific immigration questions up sharply. The firms publishing structured, expert content on those questions are being cited as the source. The firms that aren't, aren't.

02 · What we actually do

Three things, executed weekly.

i
AI Visibility Audit.

We map the 60–80 prompts your prospective clients are actually asking AI search engines, score where you currently appear, and identify the highest-leverage gaps. Refreshed monthly as the landscape shifts.

ii
Authoritative Content, Built for Citation.

Long-form, attorney-reviewed answers to the prompts you're not capturing — structured with the schema markup, citations, and E-E-A-T signals that AI engines actually weight. Two to four pieces shipped per month, all drafted with practice-area specificity.

iii
Citation Tracking & Reporting.

Monthly report showing which prompts now cite your firm, which competitors are still ahead, and where the next month's content investment goes. No vanity metrics. We track the only thing that matters: whether you are the named answer.

03 · Current engagements

Who we're working with right now.

Riviera Healthcare SaaS

AI search visibility and content engine for a vertical SaaS in a category dominated by legacy incumbents.

Portkey Developer Infra

Embedded as Forward Deployed Engineer working with enterprise customers including Epic Games and DoorDash.

Pylon B2B SaaS

AI-powered support triage and customer intelligence systems built on top of their ticketing infrastructure.

04 · The first 90 days

What an engagement looks like.

Days 1–14 Map the gap.

Full audit of your AI search visibility across ChatGPT, Perplexity, Claude, and Google AI. Competitor citation analysis. Practice-area-specific prompt inventory. Prioritized content roadmap delivered by day 14.

Days 15–60 Ship the foundation.

Six to eight authoritative pieces shipped, covering the highest-priority prompts. Schema markup, internal linking, and on-site E-E-A-T signals deployed. Existing content audited and rewritten where it's hurting more than helping.

Days 61–90 Compound.

First citation wins typically appear in this window. Monthly cadence stabilizes at 2–4 pieces per month. Reporting shifts from 'where are we losing' to 'where are we winning, and how do we widen the lead.'

05 · Who this is for

And who it isn't.

We work best with boutique immigration firms — typically two to twenty attorneys — that have a real practice, an existing website, and a partner who has decided that being invisible to AI search is no longer acceptable. We don't work with firms looking for a lead-gen vendor, and we don't pitch on price.

We're selective. We take three to five immigration clients in NYC this year. Past that, we won't be able to deliver the depth this work requires.

Engagement Terms

$5,000 per month, six-month minimum commitment, no platform fees, no lock-in past month six.

First conversation is a 45-minute review of your firm's current AI visibility. We bring the audit. You decide if there's a fit.

Request a written audit

I'll review your firm's AI search visibility and send a written analysis within 48 hours.