I run AltorLab, an AI marketing agency focused on two verticals: US healthcare practices (med spas, plastic surgeons, longevity clinics) and US D2C ecommerce brands. Before this, I spent years on the AI team at Microsoft and studied at IIT Delhi.
The agency started because I kept seeing the same problem: businesses spending $3,000-$8,000/month on SEO that optimized for a version of Google that doesn't fully exist anymore. Patients and shoppers are increasingly starting their research in ChatGPT, Perplexity, and Google AI Overviews — and most businesses are completely invisible there.
I built Riveria — a proprietary automated page-ops system — to do the repetitive work (audits, measurement, content production, reporting) so we spend the actual client time on strategy and the things that require human judgment.
What I work on
How I think about AI search
The Princeton/Georgia Tech GEO research paper (arXiv:2311.09735) confirmed what we were seeing in client data: content with expert quotes improves AI citation visibility by 42.8%, statistics with sources by 33.2%. These aren't small gains — they're the difference between being cited and being invisible.
What most agencies miss is that AI engines don't rank pages — they extract information from them. A page that ranks #1 on Google can still be invisible to ChatGPT if it doesn't have the right structural signals: direct answer blocks, FAQPage schema, named authors with credentials, statistics with attribution. That's the gap we fix.
For healthcare specifically, less than 10% of US medical practices have optimized for AI search as of 2026. The window to establish AI citation authority is open right now, and it's closing as more agencies figure this out.
Current clients
- Ageless Health Institute — Phoenix, AZ med spa (functional medicine, hormone therapy, GLP-1). Full page-ops system running.
- Bellamy MD — Palm Beach, FL plastic surgeon (rhinoplasty, facelift, augmentation). SEO + GEO strategy delivered.
- Liondale Medical — NYC longevity clinic (therapeutic plasma exchange, concierge medicine). Onboarding.
- Wholesale Nuts and Dried Fruit — US bulk food ecommerce (WooCommerce). Revenue audit + SEO running.
- Portkey.ai — AI infrastructure SaaS (SF). Marketing engagement.
How to work with me
AltorLab engagements start at $500/month. We focus on healthcare practices and D2C ecommerce brands in the US. Every engagement includes SEO, GEO optimization, content strategy, schema markup, and monthly reporting on both Google and AI search visibility. 90-day money-back guarantee.
I'll run a quick AI visibility check on your site — see exactly where you appear (or don't) in ChatGPT, Perplexity, and Google AI Overviews for your top queries. No pitch in the first call. Schedule here.