GEO & AEO Agency for US Dental Practices, Law Firms & Med Spas
AltorLab is a GEO optimization agency run by an ex-Microsoft AI team. We help US dental practices, law firms, medical practices, and small businesses get cited by name in ChatGPT, Perplexity, and Google AI Overviews. Traditional SEO gets you ranked. GEO gets you recommended. We do both.
The average US small business scores 41 out of 100 on AI search readiness. Fewer than 25% have FAQPage schema. Between 40% and 50% accidentally block AI crawlers in their robots.txt. These are fixable problems. We fix them. See our GEO benchmark data to understand how your competitors are positioned right now.
See how this works in practice: KundliMilan, a consumer niche site with 782 content pages, generates consistent AI citations for Indian marriage compatibility queries using the same structured-data and AEO architecture we deploy for US healthcare and legal practices.
Is your med spa showing up in ChatGPT when patients search for you?
Most US med spas are invisible in ChatGPT and Perplexity despite ranking on Google. Check yours free — 10-prompt audit with screenshots in 48 hours.
Check my med spa's AI visibility →What We Do
- GEO Optimization. Get your practice or business cited by ChatGPT, Perplexity, and Google AI Overviews when patients and clients ask relevant questions.
- AI SEO. Rank higher in Google with AI-powered content, technical optimization, and structured data that both search engines and AI models trust.
- Answer Engine Optimization (AEO). Get cited by name in ChatGPT, Perplexity, and Google AI Overviews. The foundation of AI search visibility for dental, law, and med spa practices.
- AI Content Marketing. Authority content built to earn citations, not just traffic. Answer-first structure, FAQPage schema, E-E-A-T signals.
- Google Ads Management. AI-optimized campaigns for healthcare and SMB advertisers. Lower CPL, better audience signals.
- Fractional CMO. Senior marketing strategy and execution without a full-time hire. We act as your growth partner.
- AI Transformation Consulting. Strategic AI adoption roadmap for US SMBs — which tools to use, how to integrate them, and how to measure ROI.
- AI Brand Strategy. Build entity authority and brand presence that AI models recognize and cite across ChatGPT, Perplexity, and Google AI.
- AI Social Media. AI-assisted content planning and distribution for practices and SMBs targeting US audiences.
- AI Email Marketing. Automated, personalized email flows for healthcare and service businesses — built on AI segmentation and send-time optimization.
Industries We Serve
- Dental Practices. Get cited when patients search "dentist near me" in ChatGPT. FAQPage schema, directory presence, AI crawler access.
- Medical Practices & Med Spas. AI search visibility for plastic surgeons, longevity clinics, and specialty practices.
- Law Firms. Appear in AI responses when prospective clients ask immigration, personal injury, or family law questions.
- E-Commerce. GEO and SEO for D2C brands competing in AI-assisted product research.
- Restaurants. Get recommended in "best restaurants near me" AI responses and local search.
- Real Estate. Visibility for agents and brokerages in AI-assisted buyer and seller research.
- SaaS Companies. GEO for software products competing in AI search-driven discovery.
GEO & AI Search Guides
- What Is GEO Optimization?. The complete explainer on Generative Engine Optimization for US businesses.
- How to Optimize for ChatGPT. Step-by-step guide to appearing in ChatGPT responses. Currently ranking pos 4 in Google.
- How to Optimize for Perplexity. Perplexity-specific tactics: citations, structured answers, authority signals.
- How to Get Listed in Google AI Overviews. What Google AI Overviews pull from and how to be included.
- GEO Optimization for Dental Practices. Dental-specific AI visibility playbook.
- GEO Optimization for Law Firms. Get your firm cited in AI legal searches.
- GEO Optimization for E-Commerce. AI search visibility for product-based businesses.
- AI Search Ranking Factors 2026. What signals ChatGPT, Perplexity, and Google AI actually use.
- GEO vs SEO: Key Differences. When to prioritize which, and why you probably need both.
- AI Marketing for Small Business. Complete guide for US SMB operators.
- Med Spa AI Visibility Checker. Does your practice show up in ChatGPT, Perplexity, and Google AI Overviews? Free 10-prompt audit with screenshots in 48 hours.
- Why Your Med Spa Isn't Showing in ChatGPT, Perplexity, or AI Overviews. The 3 structural reasons and 5 specific fixes, with benchmark data on FAQPage schema adoption and AI citation rates for medical practices.
How AltorLab Compares
- AltorLab vs PatientPop (Tebra). For healthcare practices comparing a bundled clinical platform vs a focused marketing partner.
- AltorLab vs DoctorLogic. For dental and medical groups choosing between a website platform and an AI-first growth agency.
- AltorLab vs WebFX. GEO optimization and AI search vs a traditional large-scale SEO agency.
- AltorLab vs Traditional SEO Agency. Why AI search optimization requires a different approach than classic SEO.
- AltorLab vs In-House Marketing Team. When to hire internally vs bring in a specialized AI marketing partner.
- AltorLab vs Freelance Marketers. Strategic depth and AI-specific expertise vs generalist freelancers.
- AltorLab vs Traditional Marketing Agency. How AI-native methodology differs from traditional agency work.
Free Tools
- AI Visibility Checker. Free GEO Health Score for your dental practice, law firm, or med spa. See exactly where your AI search gaps are.
- FAQPage Schema Generator. Generate valid FAQPage JSON-LD schema for free. Paste in your Q&A pairs and copy the code.
- Robots.txt AI Checker. Check whether your site is accidentally blocking ChatGPT, Perplexity, or other AI crawlers.
- GEO Readiness Checklist. 15-point checklist to audit your AI search readiness before investing in optimization.
Free Schema Templates
- JSON-LD Schema Template Library. FAQPage, LocalBusiness, Service, MedicalOrganization, LegalService schema templates. Copy-paste ready.
- Dental Practice Schema Templates. Dentist, DentalClinic, LocalBusiness schema with example values.
- Law Firm Schema Templates. LegalService, Attorney, LawFirm JSON-LD with practice area examples.
GEO Benchmarks & Research
Published crawl data from AltorLab's ongoing research into US SMB AI search visibility.
- GEO Benchmark Data. Schema adoption rates, AI crawler blocking stats, citation lift figures. All sourced and dated.
- GEO Insights Hub. Daily AI visibility data by city and industry - dental, legal, medical.
- Dental Practice GEO Insights. Which dental practices appear in ChatGPT and Perplexity across Phoenix, Dallas, Miami.
- Law Firm GEO Insights. AI citation data for US law firms by city and practice area.
- New York City GEO Insights. AI search visibility benchmarks for NYC businesses.
- Atlanta GEO Insights. Local AI visibility data for Atlanta practices and businesses.
- Dallas GEO Insights. AI visibility benchmarks for Dallas-area businesses.
- Boston GEO Insights. Local AI visibility data for Boston practices and businesses.
- Chicago GEO Insights. AI visibility benchmarks for Chicago-area businesses.
- Austin GEO Insights. Local AI visibility data for Austin practices and businesses.
- Denver GEO Insights. AI visibility benchmarks for Denver-area businesses.
NYC Immigration Law Firms
- AI Search Visibility for NYC Immigration Practices. Dedicated campaign page for NYC immigration law firms. Get cited by name in AI search.
Ready to show up when your patients and clients search AI?
We'll audit your current AI visibility - where you appear, where competitors beat you, and the three fixes with the highest impact. Free 30-minute call.
Book a Free GEO Audit →