Most med spas don't — even ones with strong Google rankings. Here's how to check in 30 seconds, why you're probably missing, and exactly what to fix.
Go to perplexity.ai in a fresh browser tab. Make sure you're not logged in — you want to see what patients see, not a personalized result.
Try these exact queries (replace with your city):
· "Botox med spa [city]"
· "fillers clinic near [city]"
· "hormone therapy med spa [city]"
· "semaglutide clinic [city]"
Perplexity shows a written answer and a list of cited sources. Look for your practice name in both. If you don't see it in either place — you're not being cited.
Perplexity crawls websites with its own bot called PerplexityBot. If your robots.txt file blocks it — either explicitly or through a blanket disallow — Perplexity cannot read any of your pages. Check yours at yourdomain.com/robots.txt. You need this:
User-agent: PerplexityBot Allow: / User-agent: GPTBot Allow: / User-agent: Google-Extended Allow: /
40-50% of med spas block at least one AI crawler. It's the fastest fix and shows results the quickest.
FAQPage schema tells Perplexity exactly where the questions and answers are on your page — in machine-readable JSON. Without it, Perplexity has to guess what's an answer and what's marketing copy. Pages with FAQPage schema make their Q&A content directly extractable by Perplexity — yet only 2% of the 50 US practices we audited had it in place (AltorLab GEO Readiness Benchmark 2026).
You need it on your Botox page, fillers page, hormone therapy page, semaglutide page, and any other treatment page that patients ask Perplexity about. Each schema block needs 4-6 real patient questions with direct answers.
Perplexity extracts answers from the first 100-150 words of a page. If your Botox page opens with "At [Practice Name], we believe every patient deserves to look and feel their best..." — that's brand copy. Perplexity skips it.
Rewrite the first paragraph of each treatment page to answer the most common patient question directly. For a Botox page: "Botox at [Practice Name] costs $12-$15 per unit. A typical forehead treatment uses 20-30 units and takes 15 minutes. Results last 3-4 months." That's extractable. The brand paragraph can come second.
Perplexity cross-checks your business identity across multiple sources before citing you. If your practice name on your website is "Glow Med Spa" but your Google Business Profile says "Glow Medical Spa & Wellness" and your RealSelf listing says "Glow Spa" — Perplexity treats these as potentially different businesses and doesn't confidently cite any of them.
Make your practice name, address, phone number, and service list identical across your website, Google Business Profile, RealSelf, Yelp, and Healthgrades. This is the slowest fix to take effect (6-8 weeks) but the most durable.
We run 10 real Perplexity and ChatGPT prompts about your practice and send you screenshots within 48 hours — showing which competitors appear instead of you and exactly which gaps you have.
Get your free Perplexity audit →Free. No obligation. Results in 48 hours.
Perplexity recrawls frequently. Most med spas see first citations within 2-4 weeks after completing all four fixes — usually starting with lower-competition queries like "hormone therapy clinic [city]" or "semaglutide med spa [city]" before the more competitive "Botox [city]" queries.
The fastest path: fix the robots.txt and FAQPage schema first (both take a few hours). Rewrite the treatment page intros next. Entity cleanup last, since directory changes propagate slowly.
Search "Botox med spa [your city]" at perplexity.ai. If your practice name isn't in the answer or citations, you're not being cited. The four fixes above are why — and all are fixable within a week.
The four most common causes: PerplexityBot blocked in robots.txt, no FAQPage schema on treatment pages, treatment pages opening with brand copy instead of direct answers, and inconsistent business name/address across directories. Most med spas have at least two of these gaps.
Allow PerplexityBot in robots.txt, add FAQPage schema to treatment pages, rewrite treatment page intros to lead with direct answers, and make your entity consistent across GBP, RealSelf, Yelp, and Healthgrades. First citations typically appear within 2-4 weeks.
The fixes that help Perplexity — FAQPage schema, direct-answer content, entity consistency — also improve Google rankings and Google AI Overview visibility. They are the same underlying signals.
Yes — Perplexity and Google AI Overviews are separate systems with different crawlers and citation logic. A med spa can appear in one and not the other. The fixes above help both, but the degree to which each platform responds varies. Our audit checks all three: ChatGPT, Perplexity, and Google AI Overviews.
An AI visibility score (also called a GEO Health Score) rates how well your med spa's website is configured to be cited in ChatGPT, Perplexity, and Google AI Overviews. It scores five signals on a 0-100 scale: AI crawler access in robots.txt (15 pts), FAQPage schema on treatment pages (25 pts), answer-first content structure (20 pts), entity consistency across your website and directories (20 pts), and directory presence on Healthgrades, RealSelf, and Yelp (20 pts). The average US med spa scores 41/100 before any fixes. → Check your AI visibility score free — no login needed
For Perplexity: search "Botox med spa [city]" at perplexity.ai and check if your practice appears in the answer or sources. For Google AI Overviews: search the same query in Google and look for the blue AI Overview box — your practice should appear in the cited sources panel. For ChatGPT: search "best med spa for Botox in [city]" and check if your name appears. If you're invisible in all three, the four gaps on this page explain why. The free audit runs all 10 prompts and sends you screenshots within 48 hours.