How often should teams update ROI assumptions?

Monthly during the first 90 days and quarterly once visibility stabilizes. AI search share of queries is growing, so assumptions from six months ago are likely conservative.

Free calculator · Dental · Med Spa · Law Firm

GEO ROI Calculator

Q: How do I calculate GEO ROI for my dental practice?

Multiply your monthly new patients by average LTV, then by the fraction who find you online, then by the estimated share of searches now happening in AI engines. That gives your monthly revenue at risk from AI invisibility. Subtract the annual GEO retainer cost and divide by that cost to get ROI.

Q: Should ROI be calculated per tool or per workflow?

Per workflow is more useful because multiple tools may support one business outcome. For GEO, the workflow is: audit → technical fixes → content rewrites → monthly tracking.

See how much revenue your practice is losing because it doesn't appear when patients or clients ask AI — and what the ROI looks like at $1,500/mo to fix it.

Your practice details

Industry

Monthly new patients / clients

Average lifetime value per patient / client ($)

% who found you via online search 60%

60%

% of those searches now happening in AI (ChatGPT / Perplexity / AI Overviews) 35%

35%

$0 Monthly revenue at risk from AI invisibility

        $0
        Annual revenue at risk
      

        0%
        GEO ROI at $1,500/mo (if AI invisibility is fixed)
        = (annual at-risk − $18,000 cost) ÷ $18,000
      

0 New patients/clients needed from AI to break even at your average LTV

These estimates assume full capture of AI-driven searches. Actual results depend on practice type, city competition, and current AI citation rate. Use this as a directional model, not a guarantee.

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How the calculation works

The model estimates revenue currently flowing through AI search channels that your practice isn't capturing. The inputs are conservative by design — AI search share of dental, legal, and aesthetic queries is growing faster than most practice owners realize.

Monthly at-risk revenue = Monthly new clients × LTV × (% from online search) × (% of searches via AI). This represents the new-client revenue that could be redirected to a competitor who appears in AI answers instead of you.

GEO ROI compares that annual at-risk figure against an $18,000/year retainer ($1,500/month). If your at-risk revenue exceeds the cost, the ROI is positive. Most dental practices and med spas break even on 1-3 new patients per year from AI search.

Frequently asked questions

What belongs in an AI marketing ROI model?

Include labor savings, revenue lift from new AI-referred patients or clients, tool costs, implementation costs, training time, and ongoing management overhead. The calculator above focuses on revenue at risk — the most direct signal for practice owners.

How do I calculate GEO ROI for my dental practice?

Multiply monthly new patients by average LTV, then by the fraction who find you online, then by the estimated share of searches now happening in AI engines. Subtract the annual GEO cost and divide by that cost. The calculator does this automatically.

Should ROI be calculated per tool or per workflow?

Per workflow is more useful. GEO is a workflow: audit → technical fixes → content rewrites → monthly tracking. Multiple deliverables support one outcome — AI citations that send new patients to your practice.

How often should I update these assumptions?

Monthly during the first 90 days, quarterly once visibility stabilizes. AI search share is growing — assumptions from six months ago are usually conservative.