Book More New Patients. Rank in Google AND Get Cited in ChatGPT.
There are 200,000+ dental practices in the US competing for the same local searches. The ones winning in 2026 show up in Google Maps, page 1 results, AND in AI search engines like ChatGPT and Perplexity. AltorLab handles all three — starting at $500/month.
Get My Free Dental SEO Audit →The 2026 dental patient search journey
Patients searching for a dentist in 2026 don't just open Google. They ask ChatGPT "who's the best dentist in [city] for Invisalign?" They search Perplexity for "affordable dental implants near me." They check Google AI Overviews before clicking a single link. If your practice isn't appearing in those answers, you're losing patients to whoever is — before they ever reach your website.
- Ranking on Google page 2-3 for main procedures
- Zero presence in ChatGPT or Perplexity answers
- Google Business Profile not fully optimized
- No schema markup on procedure pages
- Relying on word-of-mouth and paid ads
- Page 1 Google rankings for local procedure keywords
- Cited in ChatGPT and Perplexity for "[procedure] [city]"
- Appearing in Google Maps top 3 (the map pack)
- FAQPage schema on every procedure page
- New patients from organic — no ad spend required
What we do for dental practices
Procedure keywords we optimize for
| Procedure | Example target keywords | Avg monthly searches |
|---|---|---|
| General dentistry | "dentist [city]", "family dentist near me", "dental checkup [city]" | 1,000-5,000+ |
| Invisalign / clear aligners | "Invisalign [city]", "clear aligners near me", "Invisalign cost [city]" | 500-2,000 |
| Dental implants | "dental implants [city]", "tooth implant cost [city]" | 400-1,500 |
| Teeth whitening | "teeth whitening [city]", "professional whitening near me" | 300-1,200 |
| Veneers | "dental veneers [city]", "porcelain veneers near me" | 200-800 |
| Emergency dentistry | "emergency dentist [city]", "dentist open now near me" | 800-3,000 |
| Pediatric dentistry | "kids dentist [city]", "pediatric dentist near me" | 400-1,500 |
Pricing
- Technical SEO audit + fixes
- Google Business Profile optimization
- FAQPage schema on 3 procedure pages
- 2 content pieces/month
- Monthly ranking report
- Everything in Foundation
- FAQPage schema on all procedure pages
- 4 content pieces/month
- AI search visibility tracking
- Competitor citation monitoring
- Citation building (directories)
- Everything in Growth
- Link building (3-5 quality links/mo)
- Weekly reporting
- PR outreach for mentions
- Multi-location support
90-day money-back guarantee. We run a complete SEO + AI visibility audit before starting, so we only work with practices where we can see a clear path to results. If we don't deliver measurable improvements in 90 days, full refund.
Frequently asked questions
Why is my dental practice not showing up in ChatGPT?
Three reasons: no FAQPage schema markup (required for AI engines to extract Q&A content), content not formatted with direct answers in the first 100 words, and incomplete entity registration. Fixing all three typically produces first AI citations in 4-8 weeks.
How much does dental SEO cost?
$500/month for local practices in low-to-medium competition markets. $1,500-$3,000/month for competitive metro markets. AltorLab starts at $500/month with a 90-day money-back guarantee.
What keywords should a dental practice target?
Local queries ("dentist [city]", "dentist near me"), procedure queries ("Invisalign [city]", "dental implants [city]"), and AI-format conversational queries ("what's the best dentist in [city] for implants?"). The last category requires AEO/GEO optimization — FAQPage schema, entity registration, and structured answer blocks.
How long does dental SEO take?
Google Maps / local rankings: 4-8 weeks. Organic keyword rankings: 2-4 months for local terms, 4-6 months for competitive procedure keywords. AI search citations: 4-8 weeks with proper schema. AltorLab guarantees measurable improvement in 90 days or full refund.
Do you work with multi-location dental groups?
Yes. Multi-location SEO requires separate Google Business Profiles per location, location-specific landing pages, and consolidated link authority. The Authority plan at $3,000/month covers up to 3 locations. Contact us for larger groups.
See exactly where your practice is missing patients in Google and AI search.
Free 20-minute audit. We run your top procedure + city queries through Google, ChatGPT, and Perplexity — and show you who's taking your patients and what it would take to change that.
Get My Free Dental SEO Audit →