FAQPage schema on practice area pages
We add FAQPage markup to your personal injury, immigration, family law, criminal defense, and business law pages — the queries clients bring to AI first.
GEO Agency for Law Firms
Get Cited When Clients Ask ChatGPT for a Lawyer
Prospective clients ask ChatGPT for personal injury lawyers, immigration attorneys, and family law firms in your city every day. If your firm isn't cited, you're losing intake before anyone visits your website.
AltorLab helps law firms get cited for commercial-intent searches around personal injury, immigration, family law, criminal defense, and business law — with technical fixes and citation tracking built for AI search, not generic keyword reports.
The problem
Your firm can appear on the first page of Google and still be invisible when prospective clients ask AI who to call. That gap is costing intake — clients increasingly shortlist attorneys using ChatGPT before they click any search result.
- 25M+ legal queries hit AI search engines monthly, including personal injury, immigration, family law, criminal defense, and business law searches.
- <6% of US law firms have the structured content and entity signals needed to appear consistently in AI answers.
- Before ads Clients trust AI recommendations over paid placements when shortlisting attorneys for an initial consultation call.
What we do
We focus on the practice area pages and entity signals that earn citations when someone asks AI for an attorney in your city.
AI crawler access verification
We confirm GPTBot, PerplexityBot, and Google-Extended can reach every practice area page your firm needs to be cited from.
Entity consistency fixes
We align your firm name, practice areas, and location across your website, Google Business Profile, Avvo, FindLaw, Justia, and state bar directory listings.
Direct-answer practice area content
We rewrite key page sections so AI can extract clear answers for local attorney recommendation prompts — not just credential lists and marketing copy.
Legal directory cleanup
We align your practice area categories, attorney credentials, and NAP data across the directories AI systems use to verify law firms.
Monthly citation tracking
We track AI citations, visibility by query cluster, and GEO Health Score movement for your highest-value practice area and city searches.
Results timeline
Technical fixes go live
Schema, crawler access, entity cleanup, and answer-block updates land on your practice area pages. Immigration and family law pages typically go first due to lower competition.
First citations appear
Early visibility shows up for queries like "immigration lawyer [city]", "family attorney near me", or "criminal defense lawyer [city]".
Consistent visibility builds
Once entities are verified and practice area pages are extractable, firms typically move from occasional mentions to repeat visibility across higher-competition queries like personal injury.
Who this is for
Multi-practice law firms
You need each practice area and each city to be separately understandable to AI systems — so immigration doesn't compete with personal injury for the same citation slot.
Firms doing $500K+ per year
One extra retained client per month from AI search covers the retainer. The math is straightforward for personal injury, immigration, and business law at typical case values.
Firms already on Google page 1
You have rankings and reviews but ChatGPT, Perplexity, and AI Overviews skip you when prospective clients ask who to call for their type of case.
Boutique firms building intake
AI search citations can establish your firm in client shortlists faster than waiting for organic rankings to accumulate — especially in competitive metro markets.
Why AltorLab
This page is for firm decision-makers evaluating agencies, not learning what GEO is. For the educational breakdown, read our law firm AI visibility guide.
Ex-Microsoft AI team
The work is built around how AI systems extract, verify, and cite answers — not recycled local SEO playbooks renamed for the AI era.
120+ law firms audited
We have a clear baseline for what breaks visibility on personal injury, immigration, family law, and criminal defense pages.
AI search visibility only
We measure whether your firm gets cited inside AI answers, not just whether a keyword ranking report shows movement.
GEO Health Score system
Every engagement is scored across five dimensions: crawler access, entity verification, answer structure, schema coverage, and directory consistency. Average starting score for law firms: 36/100.
Law firm GEO pricing
Engagements start at $1,500/month for single-location firms.
Free audit first — no obligation. We check how your firm appears in ChatGPT, Perplexity, and Google AI Overviews for your top practice area and city queries before recommending any retainer.
$1,500/mo
single-location starting point
Start with a free AI search audit
We run 10 real prompts about your firm across ChatGPT, Perplexity, and Google AI Overviews and send you screenshots within 48 hours — showing exactly where you appear and where competitors are getting cited instead of you.
Get a free AI visibility audit →FAQ
How does ChatGPT optimization for law firms work?
Four things: AI crawlers allowed in robots.txt; FAQPage schema on practice area pages; direct-answer content opening each page; entity consistency across website, GBP, and legal directories. We handle all of it.
How long does law firm GEO take?
Technical fixes land in the first two weeks. First citations appear between weeks 4 and 8 for lower-competition queries. Stable visibility across competitive queries like personal injury typically builds within 60 to 90 days.
What does this cost?
Engagements start at $1,500/month for a single-location firm — schema, crawler fixes, practice area page rewrites, directory cleanup, citation tracking, and a GEO Health Score report monthly.
Does this replace law firm SEO?
No. Law firm SEO handles Google rankings and local map pack. GEO adds the AI layer so your practice area pages get cited when clients ask ChatGPT who to call. Read our GEO vs SEO guide.
What do you actually deliver each month?
Schema updates, crawler checks, practice area page rewrites, directory cleanup, citation tracking, and a GEO Health Score report tied to your highest-value queries — typically personal injury, immigration, or family law for your primary city.