Most US med spas rank on Google but are completely invisible when patients ask AI for recommendations. Here's how to check your visibility — and what it means if you're not showing up.
Does your med spa appear in ChatGPT? 82% of US med spas are completely invisible in AI search — not because of what they do, but because of three technical gaps: blocked AI crawlers, missing FAQ schema, and content written for Google rather than AI. This free checker shows you exactly where you stand across ChatGPT, Perplexity, Google AI Overviews, and Gemini.
Average US med spa AI visibility score before any fixes: 41 / 100. Most practices can reach 70+ within 90 days.
We run 10 real prompts about your practice across ChatGPT, Perplexity, and Google AI Overviews. You get screenshots showing exactly where you appear and which competitors rank instead. Free for US med spas.
Check my med spa's AI visibility →No call required. Screenshots delivered within 48 hours. US practices only.
Before any optimization, the average US med spa scores 41 out of 100. Here's what each signal means:
Run these four checks right now before reading further:
Open ChatGPT and search: "best med spa in [your city]" and "[your top procedure] [your city]" (e.g. "Botox med spa Phoenix"). If your practice name doesn't appear in the answer, you're invisible for that query.
Open Perplexity.ai and run the same two queries. Click "Sources" to see which practices are cited. If yours isn't listed, you have a Perplexity visibility gap.
Search your top procedure + city in Google (e.g. "hormone therapy Miami"). If a blue AI Overview box appears, check whether your practice is in the cited sources panel. No appearance = invisible in AI Overviews.
Ask ChatGPT directly: "What is [Your Practice Name] and what do they offer?" If ChatGPT can't describe your practice, or describes it incorrectly, your entity recognition is incomplete — a core AI visibility gap.
We check all four gaps and run 10 real prompts across ChatGPT, Perplexity, Google AI Overviews, and Gemini. Screenshots delivered within 48 hours. Free.
Get my free AI visibility audit →For US med spas only · No sales call required · 48-hour turnaround
Prefer email? amanda@altorlab.xyz — send your website and city, we'll run the audit and reply within 48 hours.
To check: open ChatGPT and search "best med spa in [your city]" and "[your top procedure] [your city]". If your practice name doesn't appear in the AI answer, you're not being cited. You can also ask ChatGPT "What is [Practice Name]?" directly — if it can't describe you, entity recognition is incomplete. Our free audit runs 10 of these prompts and delivers screenshots within 48 hours.
Open Perplexity.ai and search "Botox med spa [your city]" or "fillers clinic [your city]". Click Sources to see which practices are cited. If yours isn't there, you're invisible in Perplexity. Most US med spas are blocked because PerplexityBot is disallowed in their robots.txt — a 15-minute fix.
An AI visibility score (GEO Health Score) measures how well your practice is positioned to appear in ChatGPT, Perplexity, and Google AI Overviews. It covers five signals: AI crawler access, FAQPage schema, answer-first content structure, entity consistency, and medical directory presence. Average US med spa score before optimization: 41 out of 100.
The four most common causes: AI crawlers (GPTBot, PerplexityBot) are blocked in robots.txt; no FAQPage schema on treatment pages; content leads with brand copy instead of direct answers; or inconsistent practice name/address across directories. Fixing all four typically produces first AI citations within 60-90 days.
Search your top procedure + city in Google (e.g. "Botox med spa Phoenix"). If a blue AI Overview box appears at the top, look for your practice in the cited sources panel on the right. If you're not listed, you're invisible in Google AI Overviews for that query. FAQPage schema is the most reliable fix — it makes your Q&A content directly extractable, yet only 2% of the 50 US practices we audited had it in place (AltorLab GEO Readiness Benchmark 2026).
Technical fixes (AI crawler access, FAQPage schema) show impact in 4-8 weeks as AI systems recrawl your site. Content restructuring (answer-first pages) shows results in 6-12 weeks. Full entity recognition — where ChatGPT knows who you are when asked directly — builds over 3-6 months. Most US med spas see their first AI citations within 60-90 days of starting optimization.