When ChatGPT or Perplexity answers "best dental implant practice near me," it extracts structured answers from websites it can crawl. FAQPage schema gives AI the Q&A it needs. LocalBusiness schema confirms your identity. Service schema tells AI exactly what you offer and at what price.
AltorLab's weekly crawls show fewer than 25% of dental, legal, and med spa websites have FAQPage schema. For the practices that do, AI citation rates are 41% vs 15% without. That gap closes when you add structured data.