📍 Miami, FL · Law Firm GEO · Original Data

Law Firm AI Visibility in Miami: We Audited 13 Local Websites

We audited 13 law firms in Miami, FL for the on-page signals ChatGPT, Perplexity, and Google AI Overviews use to cite local businesses. Only 15% had FAQPage schema, 100% had no entity links, and the average GEO Health Score was 43/100 — most Miami law firms are structurally unprepared to be recommended by AI, regardless of how they rank on Google.

By Ex-Microsoft AI Team, Founder, AltorLab · Audit run July 2026 · Updated July 2026

Bottom line for Miami: of 13 law firms audited, 4 scored below 40/100 and only 2 scored 60+. The gap is structural — missing FAQPage schema (85%) and entity links (100%) — not blocked crawlers (only 0% block any AI bot).
43
avg GEO Health Score /100
15%
had FAQPage schema
100%
had no entity links
15–87
score range

How Miami law firms score

Deficit (below 40)31% · 4 of 13
Fixable gaps (40–59)54% · 7 of 13
AI-ready baseline (60+)15% · 2 of 13

The highest-scoring practice in our Miami sample reached 87/100; the lowest sat at 15/100. Practices are aggregated and anonymized — this is a market snapshot, not a ranking of named businesses.

Where Miami law firms fall short

Signal AI engines useMiami law firms that had it
FAQPage schema (structured Q&A AI cites from)15%
LocalBusiness schema8%
Entity (sameAs) links0%
Third-party directory presence38%
Practitioner credentials on page85%
AI crawlers allowed (not blocked)100%
Methodology: we crawled the homepages and robots.txt of 15 Miami law firms in July 2026; 13 were reachable and scored. We measure on-page AI-search readiness (the structural prerequisites for citation), not live citation results on any specific platform. Neighborhoods sampled include Brickell, Coral Gables, Coconut Grove, South Beach. This is a market sample, not a census. Method: open source.

What this means for Miami law firms

When a Miami patient or client asks ChatGPT or Perplexity for a recommendation on personal injury, immigration, and family law, AI engines lean on structured data, entity links, and directory presence (Avvo, Justia, and Google Business Profile) to decide who to name. With 85% of Miami law firms missing FAQPage schema and 100% missing entity links, the field is wide open: the first practices to close these gaps become the AI-recommended default in Miami while competitors are still invisible. These are one-time technical fixes, not an ongoing content grind.

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