Law Firm AI Visibility in Miami: We Audited 13 Local Websites
We audited 13 law firms in Miami, FL for the on-page signals ChatGPT, Perplexity, and Google AI Overviews use to cite local businesses. Only 15% had FAQPage schema, 100% had no entity links, and the average GEO Health Score was 43/100 — most Miami law firms are structurally unprepared to be recommended by AI, regardless of how they rank on Google.
By Ex-Microsoft AI Team, Founder, AltorLab · Audit run July 2026 · Updated July 2026
How Miami law firms score
The highest-scoring practice in our Miami sample reached 87/100; the lowest sat at 15/100. Practices are aggregated and anonymized — this is a market snapshot, not a ranking of named businesses.
Where Miami law firms fall short
| Signal AI engines use | Miami law firms that had it |
|---|---|
| FAQPage schema (structured Q&A AI cites from) | 15% |
| LocalBusiness schema | 8% |
| Entity (sameAs) links | 0% |
| Third-party directory presence | 38% |
| Practitioner credentials on page | 85% |
| AI crawlers allowed (not blocked) | 100% |
What this means for Miami law firms
When a Miami patient or client asks ChatGPT or Perplexity for a recommendation on personal injury, immigration, and family law, AI engines lean on structured data, entity links, and directory presence (Avvo, Justia, and Google Business Profile) to decide who to name. With 85% of Miami law firms missing FAQPage schema and 100% missing entity links, the field is wide open: the first practices to close these gaps become the AI-recommended default in Miami while competitors are still invisible. These are one-time technical fixes, not an ongoing content grind.
Run your site through the same seven-signal audit used here — free, instant, with your top three fixes ranked by impact.
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