Law Firm AI Visibility in New York City: We Audited 13 Local Websites
We audited 13 law firms in New York City, NY for the on-page signals ChatGPT, Perplexity, and Google AI Overviews use to cite local businesses. Only 0% had FAQPage schema, 92% had no entity links, and the average GEO Health Score was 40/100 — most New York City law firms are structurally unprepared to be recommended by AI, regardless of how they rank on Google.
By Ex-Microsoft AI Team, Founder, AltorLab · Audit run April 2026 · Updated July 2026
How New York City law firms score
The highest-scoring practice in our New York City sample reached 75/100; the lowest sat at 15/100. Practices are aggregated and anonymized — this is a market snapshot, not a ranking of named businesses.
Where New York City law firms fall short
| Signal AI engines use | New York City law firms that had it |
|---|---|
| FAQPage schema (structured Q&A AI cites from) | 0% |
| LocalBusiness schema | 23% |
| Entity (sameAs) links | 8% |
| Third-party directory presence | 38% |
| Practitioner credentials on page | 85% |
| AI crawlers allowed (not blocked) | 92% |
What this means for New York City law firms
When a New York City patient or client asks ChatGPT or Perplexity for a recommendation on personal injury, immigration, and family law, AI engines lean on structured data, entity links, and directory presence (Avvo, Justia, and Google Business Profile) to decide who to name. With 100% of New York City law firms missing FAQPage schema and 92% missing entity links, the field is wide open: the first practices to close these gaps become the AI-recommended default in New York City while competitors are still invisible. These are one-time technical fixes, not an ongoing content grind.
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