Book More Consults. Show Up Where Patients Are Searching — Including ChatGPT.
If someone asks ChatGPT for the best Botox, hormone therapy, or body contouring practice in your city and you don't appear, you're losing patients before they ever reach Google. AltorLab helps US med spas rank in Google and get cited in AI search — starting at $500/month.
Get My Free Med Spa AI Visibility Audit →- 40M+ medical queries hit AI search engines daily
- AI-referred organic sessions grew 527% between Jan-May 2025 (EMARKETER)
- Google AI Overviews appear in 48% of US searches (Digivate 2026)
- Less than 10% of US med spas have optimized for AI search citations
- FAQPage schema improves AI citation rate from 15% to 41% — a 2.7x lift (Relixir 2025)
The problem: ranking on Google isn't enough anymore
Your med spa might rank on page 1 of Google for "hormone therapy Phoenix" and still be completely invisible when a patient asks ChatGPT the same question. These are separate systems with different citation logic.
When patients research procedures in ChatGPT or Perplexity, AI engines select 3-7 sources to cite. Practices that appear in those citations get warm, pre-educated leads. Practices that don't appear lose that patient to whoever does — often before the patient even opens Google.
| Signal | Google Rankings | AI Search Citations |
|---|---|---|
| Primary factor | Backlinks + domain authority | Brand mentions (0.664 correlation) + schema |
| Content format | Long-form, keyword-optimized | Direct answer blocks, FAQ pairs, tables |
| Author signals | E-E-A-T general | Named credentials required (physician name, certifications) |
| Technical | Core Web Vitals, crawlability | FAQPage schema, AI bot permissions, answer density |
| Success metric | Position, organic clicks | Citations per query, share of AI mentions |
The good news: they reinforce each other. 76.1% of Google AI Overview citations also rank in Google's top 10. Strong SEO is the foundation — GEO is the layer on top.
What we do for med spas
Treatments we already know how to market compliantly
These aren't unfamiliar procedures. We've built compliant SEO and GEO strategies for each — including GLP-1 brand name restrictions, YMYL disclaimers, and AI citation formatting.
- Hormone therapy / HRT / testosterone / estrogen (GLP-1 compliant language)
- Weight loss injections (semaglutide, tirzepatide — without FDA-regulated brand names)
- Body contouring (EMSculpt, Emsella, CoolSculpting alternatives)
- IV therapy / vitamin infusions / NAD+
- PRP / PRF / microneedling
- Botox, fillers, neurotoxins
- Laser treatments, IPL, skin resurfacing
- Functional medicine / longevity protocols
Compliance and YMYL expertise
Med spa marketing is YMYL (Your Money Your Life) content. Google and AI engines apply higher scrutiny. Our Riveria system has built-in:
- Restricted terms checker (GLP-1 brand name restrictions, FDA compliance language)
- Required medical disclaimer enforcement on all service pages
- Review-gating for sensitive topics before anything publishes
- Physician credential attribution on all clinical content
Real results from med spa work
Pricing
- Technical SEO audit + priority fixes
- FAQPage schema on top 3 procedure pages
- Entity registration (GBP, directories)
- 2 content pieces/month
- Monthly AI visibility report
- Everything in Foundation
- FAQPage schema on all procedure pages
- Full content restructuring for AI extraction
- 4 content pieces/month
- Competitor citation monitoring
- Google Ads audit
- Everything in Growth
- Weekly reporting
- PR outreach for industry mentions
- AEO prompt bank
- Custom compliance workflow
90-day money-back guarantee. If we don't deliver measurable improvements in Google rankings or AI search citations within 90 days, full refund.
Frequently asked questions
Why is my med spa not appearing in ChatGPT or Perplexity?
Most med spas are invisible in AI search for three structural reasons: no FAQPage schema (AI engines need this to extract Q&A content), no named physician credentials in content (AI models weigh E-E-A-T heavily for medical topics), and content not formatted with direct answers in the first 100 words. Fixing these three issues typically achieves first AI citations within 60-90 days.
How much does med spa SEO cost?
AltorLab's med spa SEO + GEO engagements start at $500/month. This includes technical SEO, GEO optimization, 2-4 content pieces/month, schema markup, and monthly AI visibility reporting. 90-day money-back guarantee.
Can you handle GLP-1 and compounded medication restrictions?
Yes. We have experience with GLP-1 regulatory restrictions — no FDA-approved brand names for compounded medications, required disclaimers, review-gated sensitive topics. Our Riveria system has built-in compliance checking.
How long does it take to see results?
Technical improvements show in 4-8 weeks. Content-driven rankings take 3-6 months for competitive procedure keywords. First AI citations typically appear within 60-90 days after implementing GEO. That's why we have a 90-day money-back guarantee.
Do you work with practices in my city?
We work with US med spas nationally. Current clients include practices in Phoenix AZ, Palm Beach FL, and NYC. We have specific market intelligence for: Scottsdale/Phoenix, Palm Beach/Miami, Austin TX, Denver CO, Atlanta GA, NYC. Book a call to discuss your market.
We'll show you exactly where you're missing patients in AI search.
Book a free 20-minute call. We run your top procedure + city queries through ChatGPT, Perplexity, and Google AI Overviews before we talk — so the first conversation is about your specific gaps, not a generic pitch.
Get My Free Med Spa AI Visibility Audit →