Teeth Whitening FAQPage Schema for Dental Practices
Copy-paste JSON-LD template
Add this inside a <script type="application/ld+json"> tag in your <head> section. Replace the sample values with your actual business details.
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "How much does professional teeth whitening cost?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Professional in-office teeth whitening costs $300–$1,000. Take-home whitening trays from a dentist cost $200–$400. Over-the-counter options like Crest Whitestrips cost $20–$80 but are significantly less effective than professional treatment."
}
},
{
"@type": "Question",
"name": "How long does teeth whitening last?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Professional teeth whitening results last 1–3 years depending on diet and habits. Coffee, tea, red wine, and tobacco accelerate staining. Touch-up treatments every 6–12 months maintain results. Dental veneers offer permanent color change."
}
},
{
"@type": "Question",
"name": "Does teeth whitening work on crowns or veneers?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Whitening agents only work on natural tooth enamel. Crowns, veneers, and bonding do not respond to whitening. If you whiten before getting crowns or veneers, your dentist can match them to your new shade."
}
},
{
"@type": "Question",
"name": "Is professional teeth whitening safe for sensitive teeth?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes, with modifications. Dentists can use lower-concentration peroxide and custom trays that minimize gum contact. Desensitizing gel before or after treatment reduces sensitivity. Over-the-counter products often cause more sensitivity than professional treatment."
}
}
]
}
Required and recommended fields
| Field | Value | Status | Notes |
|---|---|---|---|
@context |
https://schema.org |
Required | Always exactly this value |
@type |
FAQPage |
Required | Always exactly "FAQPage" |
mainEntity |
Array of Question objects |
Required | Minimum 1 question; aim for 3-8 for best AI extraction |
name (Question) |
The question text |
Required | Write how patients/clients actually search — buying intent questions perform best |
@type (Question) |
Question |
Required | Always exactly "Question" |
acceptedAnswer |
Answer object |
Required | Must be present for every Question |
@type (Answer) |
Answer |
Required | Always exactly "Answer" |
text (Answer) |
The answer text |
Required | Keep under 300 words. Direct, specific, no filler. |
Common mistakes to avoid
- Using generic questions ("What are your hours?") instead of buying-intent questions ("How much does the procedure cost?")
- Nesting FAQPage inside another schema type — it must be a top-level @type
- Writing answers longer than 300 words — AI systems prefer concise, direct answers
Why this helps ChatGPT and Perplexity cite your Teeth Whitening page
Let AI extract direct answers from your service pages. When a patient asks ChatGPT "teeth whitening near me" or "best teeth whitening in [city]," the AI scans pages it can crawl for structured answers. FAQPage Schema gives it exactly what it needs — a machine-readable Q&A it can extract and cite without any interpretation.
From AltorLab's weekly crawls of dental practices websites: fewer than 25% have any FAQPage schema, and fewer than 15% have complete LocalBusiness schema with the correct subtype. This means the bar to appear in AI answers is low — one afternoon of technical work separates cited practices from invisible ones.
Want to see exactly where your teeth whitening page stands? Check your GEO Health Score free →
Validate your implementation
After adding the schema, test it with these free tools:
- Google Rich Results Test — checks for structured data errors
- Schema.org Validator — validates against schema.org specification
- AltorLab AI Visibility Checker — checks all 6 GEO signals including schema
Other dental practices schema templates
AltorLab (ex-Microsoft AI team) checks all 6 AI citation signals on your website and gives you a prioritized fix list — free, 15 minutes.
Book free audit → Email amanda@altorlab.xyz