Personal Injury FAQPage Schema for Law Firms
Copy-paste JSON-LD template
Add this inside a <script type="application/ld+json"> tag in your <head> section. Replace the sample values with your actual business details.
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "How much does a personal injury lawyer cost?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Personal injury lawyers work on contingency — you pay nothing unless you win. The standard contingency fee is 33% if the case settles before trial, 40% if it goes to trial. There are no upfront fees, no hourly charges, and no fee if you lose."
}
},
{
"@type": "Question",
"name": "How long do personal injury cases take?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Most personal injury cases settle in 6–18 months. Straightforward cases with clear liability may settle in 3–6 months. Complex cases involving serious injuries or disputed liability take 1–3 years. Cases that go to trial take longer — typically 2–4 years total."
}
},
{
"@type": "Question",
"name": "What is my personal injury case worth?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Personal injury settlements cover: medical bills (past and future), lost wages, pain and suffering, property damage, and loss of enjoyment of life. The value depends on injury severity, liability clarity, insurance coverage, and jurisdiction. A free consultation gives you a realistic estimate."
}
},
{
"@type": "Question",
"name": "Should I accept the insurance company's first settlement offer?",
"acceptedAnswer": {
"@type": "Answer",
"text": "No. First offers are almost always lowball. Insurance companies' goal is to minimize payouts. An experienced personal injury attorney can typically negotiate a significantly higher settlement. Once you accept a settlement, you cannot reopen the claim even if your injuries worsen."
}
}
]
}
Required and recommended fields
| Field | Value | Status | Notes |
|---|---|---|---|
@context |
https://schema.org |
Required | Always exactly this value |
@type |
FAQPage |
Required | Always exactly "FAQPage" |
mainEntity |
Array of Question objects |
Required | Minimum 1 question; aim for 3-8 for best AI extraction |
name (Question) |
The question text |
Required | Write how patients/clients actually search — buying intent questions perform best |
@type (Question) |
Question |
Required | Always exactly "Question" |
acceptedAnswer |
Answer object |
Required | Must be present for every Question |
@type (Answer) |
Answer |
Required | Always exactly "Answer" |
text (Answer) |
The answer text |
Required | Keep under 300 words. Direct, specific, no filler. |
Common mistakes to avoid
- Using generic questions ("What are your hours?") instead of buying-intent questions ("How much does the procedure cost?")
- Nesting FAQPage inside another schema type — it must be a top-level @type
- Writing answers longer than 300 words — AI systems prefer concise, direct answers
Why this helps ChatGPT and Perplexity cite your Personal Injury page
Let AI extract direct answers from your service pages. When a client asks ChatGPT "personal injury near me" or "best personal injury in [city]," the AI scans pages it can crawl for structured answers. FAQPage Schema gives it exactly what it needs — a machine-readable Q&A it can extract and cite without any interpretation.
From AltorLab's weekly crawls of law firms websites: fewer than 25% have any FAQPage schema, and fewer than 15% have complete LocalBusiness schema with the correct subtype. This means the bar to appear in AI answers is low — one afternoon of technical work separates cited practices from invisible ones.
Want to see exactly where your personal injury page stands? Check your GEO Health Score free →
Validate your implementation
After adding the schema, test it with these free tools:
- Google Rich Results Test — checks for structured data errors
- Schema.org Validator — validates against schema.org specification
- AltorLab AI Visibility Checker — checks all 6 GEO signals including schema
Other law firms schema templates
AltorLab (ex-Microsoft AI team) checks all 6 AI citation signals on your website and gives you a prioritized fix list — free, 15 minutes.
Book free audit → Email amanda@altorlab.xyz