⚖️ Law Firms · Service Schema

Personal Injury Service Schema for Law Firms

Service JSON-LD on individual service pages (dental implants, personal injury, Botox) tells AI systems exactly what you offer, at what price range, and for whom. Combined with FAQPage, it makes your service pages AI-citation ready. Use this free copy-paste template for your Personal Injury page.

Copy-paste JSON-LD template

Add this inside a <script type="application/ld+json"> tag in your <head> section. Replace the sample values with your actual business details.

{
  "@context": "https://schema.org",
  "@type": "Service",
  "name": "Personal Injury",
  "provider": {
    "@type": "Attorney",
    "name": "Smith & Associates Law Firm",
    "url": "https://smithlawnyc.com"
  },
  "areaServed": {
    "@type": "City",
    "name": "New York",
    "containedInPlace": {
      "@type": "State",
      "name": "NY"
    }
  },
  "description": "Professional Personal Injury services for clients in New York, NY.",
  "priceRange": "Contingency (33–40%)",
  "serviceType": "Personal Injury"
}

Required and recommended fields

Field	Value	Status	Notes
`@type`	`Service`	Required	Always "Service"
`name`	`The service name`	Required	Match exactly how patients/clients search for it
`provider`	`LocalBusiness/Dentist/Attorney object`	Required	Links this service back to your business entity
`areaServed`	`City or GeoCircle object`	Required	Tells AI where you offer this service
`description`	`Service description`	Recommended	1-3 sentences. Include price range and who it's for.
`priceRange`	`Price or range`	Recommended	Strongly improves AI citation for cost-related queries
`serviceType`	`Category label`	Optional	Helps AI categorize your service correctly

Common mistakes to avoid

Placing Service schema only on the homepage, not on individual service pages
Omitting "provider" — links Service back to your LocalBusiness entity
Leaving "priceRange" empty — price transparency is a strong AI citation signal

Why this helps ChatGPT and Perplexity cite your Personal Injury page

Mark up individual service pages for AI extraction. When a client asks ChatGPT "personal injury near me" or "best personal injury in [city]," the AI scans pages it can crawl for structured answers. Service Schema gives it exactly what it needs — a machine-readable Q&A it can extract and cite without any interpretation.

From AltorLab's weekly crawls of law firms websites: fewer than 25% have any FAQPage schema, and fewer than 15% have complete LocalBusiness schema with the correct subtype. This means the bar to appear in AI answers is low — one afternoon of technical work separates cited practices from invisible ones.

Want to see exactly where your personal injury page stands? Check your GEO Health Score free →

Validate your implementation

After adding the schema, test it with these free tools:

Google Rich Results Test — checks for structured data errors
Schema.org Validator — validates against schema.org specification
AltorLab AI Visibility Checker — checks all 6 GEO signals including schema

Other law firms schema templates

Want a complete GEO audit for your personal injury page?

AltorLab (ex-Microsoft AI team) checks all 6 AI citation signals on your website and gives you a prioritized fix list — free, 15 minutes.

Book free audit → Email amanda@altorlab.xyz