🏥 Medical Practices · LocalBusiness Schema

Urgent Care LocalBusiness Schema for Medical Practices

LocalBusiness JSON-LD (with the correct vertical subtype) tells AI systems your exact name, address, phone, hours, and service area. Without it, AI can't confirm you're a real, operating business — and won't cite you. Use this free copy-paste template for your Urgent Care page.

Copy-paste JSON-LD template

Add this inside a <script type="application/ld+json"> tag in your <head> section. Replace the sample values with your actual business details.

{
  "@context": "https://schema.org",
  "name": "Chicago Integrative Health",
  "url": "https://chicagointegrative.com",
  "telephone": "+13125550400",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "200 W Madison St",
    "addressLocality": "Chicago",
    "addressRegion": "IL",
    "postalCode": "60606",
    "addressCountry": "US"
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "08:00",
      "closes": "18:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": "Saturday",
      "opens": "09:00",
      "closes": "14:00"
    }
  ],
  "priceRange": "$100–$250 per visit",
  "sameAs": [
    "https://www.healthgrades.com/physician/YOUR_PROFILE_ID",
    "https://www.zocdoc.com/doctor/YOUR_PROFILE_ID"
  ],
  "hasOfferCatalog": {
    "@type": "OfferCatalog",
    "name": "Medical Practices Services",
    "itemListElement": [
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Urgent Care",
          "description": "Professional Urgent Care services. $100–$250 per visit."
        }
      }
    ]
  }
}

Required and recommended fields

Field	Value	Status	Notes
`@type`	`"MedicalClinic"`	Required	Use the specific subtype, not generic "LocalBusiness"
`name`	`Your business name`	Required	Exact match to Google Business Profile
`url`	`Your website URL`	Required	Must match canonical URL
`telephone`	`E.164 format (+12125550100)`	Required	Include country code
`address`	`PostalAddress object`	Required	Must match GBP address exactly
`openingHoursSpecification`	`Array of hours objects`	Recommended	Critical for "open now" queries in AI search
`priceRange`	`$, $$, $$$, $$$$`	Recommended	Or specific range: "$150–$6,000"
`sameAs`	`Array of profile URLs`	Recommended	Google Maps, Yelp, Healthgrades/Avvo/RealSelf — helps AI cross-verify identity

Common mistakes to avoid

Using generic "@type": "LocalBusiness" instead of the specific subtype (Dentist, Attorney, MedicalBusiness)
Missing or incorrect "sameAs" links — these cross-verify your identity across sources
Omitting "openingHoursSpecification" — AI uses this for time-sensitive queries like "open now"

Why this helps ChatGPT and Perplexity cite your Urgent Care page

Help AI verify your business identity and location. When a patient asks ChatGPT "urgent care near me" or "best urgent care in [city]," the AI scans pages it can crawl for structured answers. LocalBusiness Schema gives it exactly what it needs — a machine-readable Q&A it can extract and cite without any interpretation.

From AltorLab's weekly crawls of medical practices websites: fewer than 25% have any FAQPage schema, and fewer than 15% have complete LocalBusiness schema with the correct subtype. This means the bar to appear in AI answers is low — one afternoon of technical work separates cited practices from invisible ones.

Want to see exactly where your urgent care page stands? Check your GEO Health Score free →

Validate your implementation

After adding the schema, test it with these free tools:

Google Rich Results Test — checks for structured data errors
Schema.org Validator — validates against schema.org specification
AltorLab AI Visibility Checker — checks all 6 GEO signals including schema

Other medical practices schema templates

Want a complete GEO audit for your urgent care page?

AltorLab (ex-Microsoft AI team) checks all 6 AI citation signals on your website and gives you a prioritized fix list — free, 15 minutes.

Book free audit → Email amanda@altorlab.xyz