✨ Med Spas · FAQPage Schema

Botox FAQPage Schema for Med Spas

FAQPage JSON-LD markup tells ChatGPT, Perplexity, and Google AI Overviews exactly what questions your page answers — and what the answers are. It's the single highest-impact GEO signal for local service businesses. Use this free copy-paste template for your Botox page.

Copy-paste JSON-LD template

Add this inside a <script type="application/ld+json"> tag in your <head> section. Replace the sample values with your actual business details.

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "How much does Botox cost?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Botox is typically priced at $10–$25 per unit. Most treatments require 20–60 units depending on the area: forehead (10–30 units), crow's feet (5–15 units per side), frown lines/11s (20–30 units). A full facial treatment costs $300–$800. Prices vary significantly by injector experience and location."
      }
    },
    {
      "@type": "Question",
      "name": "How long does Botox last?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Botox results typically last 3–4 months. First-time patients may notice results fading sooner (2–3 months). With regular treatments, many patients find results lasting 4–6 months as muscles weaken over time. Touch-up appointments are recommended before results fully wear off."
      }
    },
    {
      "@type": "Question",
      "name": "What is the difference between Botox and fillers?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Botox (botulinum toxin) relaxes muscles to reduce dynamic wrinkles caused by movement (frown lines, crow's feet). Dermal fillers (Juvederm, Restylane) add volume to restore lost facial fullness or enhance features (lips, cheeks, jawline). Both are often used together in a \"liquid facelift.\""
      }
    },
    {
      "@type": "Question",
      "name": "Is Botox safe?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Botox has an excellent safety record with over 20 years of clinical use. Side effects are usually mild and temporary: bruising, redness, slight swelling at injection sites. Rare risks include drooping eyelids (ptosis) — which is why provider skill and technique matter. Always verify your injector is a licensed medical professional."
      }
    }
  ]
}

Required and recommended fields

FieldValueStatusNotes
@context https://schema.org Required Always exactly this value
@type FAQPage Required Always exactly "FAQPage"
mainEntity Array of Question objects Required Minimum 1 question; aim for 3-8 for best AI extraction
name (Question) The question text Required Write how patients/clients actually search — buying intent questions perform best
@type (Question) Question Required Always exactly "Question"
acceptedAnswer Answer object Required Must be present for every Question
@type (Answer) Answer Required Always exactly "Answer"
text (Answer) The answer text Required Keep under 300 words. Direct, specific, no filler.

Common mistakes to avoid

Why this helps ChatGPT and Perplexity cite your Botox page

Let AI extract direct answers from your service pages. When a patient asks ChatGPT "botox near me" or "best botox in [city]," the AI scans pages it can crawl for structured answers. FAQPage Schema gives it exactly what it needs — a machine-readable Q&A it can extract and cite without any interpretation.

From AltorLab's weekly crawls of med spas websites: fewer than 25% have any FAQPage schema, and fewer than 15% have complete LocalBusiness schema with the correct subtype. This means the bar to appear in AI answers is low — one afternoon of technical work separates cited practices from invisible ones.

Want to see exactly where your botox page stands? Check your GEO Health Score free →

Validate your implementation

After adding the schema, test it with these free tools:

Other med spas schema templates

Want a complete GEO audit for your botox page?

AltorLab (ex-Microsoft AI team) checks all 6 AI citation signals on your website and gives you a prioritized fix list — free, 15 minutes.

Book free audit → Email amanda@altorlab.xyz