Botox FAQPage Schema for Med Spas
Copy-paste JSON-LD template
Add this inside a <script type="application/ld+json"> tag in your <head> section. Replace the sample values with your actual business details.
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "How much does Botox cost?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Botox is typically priced at $10–$25 per unit. Most treatments require 20–60 units depending on the area: forehead (10–30 units), crow's feet (5–15 units per side), frown lines/11s (20–30 units). A full facial treatment costs $300–$800. Prices vary significantly by injector experience and location."
}
},
{
"@type": "Question",
"name": "How long does Botox last?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Botox results typically last 3–4 months. First-time patients may notice results fading sooner (2–3 months). With regular treatments, many patients find results lasting 4–6 months as muscles weaken over time. Touch-up appointments are recommended before results fully wear off."
}
},
{
"@type": "Question",
"name": "What is the difference between Botox and fillers?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Botox (botulinum toxin) relaxes muscles to reduce dynamic wrinkles caused by movement (frown lines, crow's feet). Dermal fillers (Juvederm, Restylane) add volume to restore lost facial fullness or enhance features (lips, cheeks, jawline). Both are often used together in a \"liquid facelift.\""
}
},
{
"@type": "Question",
"name": "Is Botox safe?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Botox has an excellent safety record with over 20 years of clinical use. Side effects are usually mild and temporary: bruising, redness, slight swelling at injection sites. Rare risks include drooping eyelids (ptosis) — which is why provider skill and technique matter. Always verify your injector is a licensed medical professional."
}
}
]
}
Required and recommended fields
| Field | Value | Status | Notes |
|---|---|---|---|
@context |
https://schema.org |
Required | Always exactly this value |
@type |
FAQPage |
Required | Always exactly "FAQPage" |
mainEntity |
Array of Question objects |
Required | Minimum 1 question; aim for 3-8 for best AI extraction |
name (Question) |
The question text |
Required | Write how patients/clients actually search — buying intent questions perform best |
@type (Question) |
Question |
Required | Always exactly "Question" |
acceptedAnswer |
Answer object |
Required | Must be present for every Question |
@type (Answer) |
Answer |
Required | Always exactly "Answer" |
text (Answer) |
The answer text |
Required | Keep under 300 words. Direct, specific, no filler. |
Common mistakes to avoid
- Using generic questions ("What are your hours?") instead of buying-intent questions ("How much does the procedure cost?")
- Nesting FAQPage inside another schema type — it must be a top-level @type
- Writing answers longer than 300 words — AI systems prefer concise, direct answers
Why this helps ChatGPT and Perplexity cite your Botox page
Let AI extract direct answers from your service pages. When a patient asks ChatGPT "botox near me" or "best botox in [city]," the AI scans pages it can crawl for structured answers. FAQPage Schema gives it exactly what it needs — a machine-readable Q&A it can extract and cite without any interpretation.
From AltorLab's weekly crawls of med spas websites: fewer than 25% have any FAQPage schema, and fewer than 15% have complete LocalBusiness schema with the correct subtype. This means the bar to appear in AI answers is low — one afternoon of technical work separates cited practices from invisible ones.
Want to see exactly where your botox page stands? Check your GEO Health Score free →
Validate your implementation
After adding the schema, test it with these free tools:
- Google Rich Results Test — checks for structured data errors
- Schema.org Validator — validates against schema.org specification
- AltorLab AI Visibility Checker — checks all 6 GEO signals including schema
Other med spas schema templates
AltorLab (ex-Microsoft AI team) checks all 6 AI citation signals on your website and gives you a prioritized fix list — free, 15 minutes.
Book free audit → Email amanda@altorlab.xyz