Get Cited in ChatGPT, Perplexity, and Google AI Overviews
When a patient asks ChatGPT "best hormone therapy clinic in Phoenix" or a buyer asks Perplexity "top supplements brand for endurance athletes": the practices and brands that get cited win the customer before they ever visit Google. Less than 10% of US businesses have optimized for this. We fix that.
See a full breakdown of why med spas specifically disappear from ChatGPT and Perplexity, with the exact fixes that close the gap.
What GEO optimization actually changes
- Ranks on Google page 1 for "hormone therapy Phoenix"
- Zero mentions in ChatGPT for same query
- Not cited in Perplexity or Google AI Overviews
- AI can't describe what your practice does
- Losing pre-qualified patients to competitors
- Cited in ChatGPT for top procedure + city queries
- Appears in Perplexity's sourced answers
- Listed in Google AI Overviews for procedure searches
- ChatGPT can accurately describe your services
- Capturing patients before they open Google
What GEO optimization is
GEO (Generative Engine Optimization) is the practice of structuring your website content so AI engines (ChatGPT, Perplexity, Google AI Overviews, Claude) cite your brand when users ask relevant questions. Unlike traditional SEO, which targets where you rank in a list of links, GEO targets whether you appear inside the AI's actual answer.
What's included in a GEO engagement
We run your brand and top queries through ChatGPT, Perplexity, and Google AI Overviews. You see exactly where you appear, and where you don't, before we touch anything.
We add structured Q&A markup to your top service and procedure pages. This is the single highest-impact technical fix — and a rare one: only 2% of the 50 US practices we audited have it (AltorLab GEO Readiness Benchmark 2026).
We reformat existing pages so AI engines can extract direct answers. Every H2 gets a 50-100 word answer block. Tables replace prose for data comparisons.
We register your brand across Google Business Profile, Crunchbase, Clutch, and industry directories. Brand mentions = the #1 AI citation signal.
We add named expert credentials to all clinical and technical content. AI models treat anonymous content as lower trust, especially for YMYL topics.
We track your citation rate across ChatGPT, Perplexity, and Google AI Overviews monthly for your top queries. You see the trend, not just a one-time number.
Who this is for
| Vertical | Why GEO matters | Typical queries we target |
|---|---|---|
| Healthcare practices (med spas, surgeons, longevity clinics) | Patients research procedures in AI before booking. Less than 10% of practices show up in AI answers. | "best hormone therapy [city]", "body contouring near me", "rhinoplasty surgeon Palm Beach" |
| D2C ecommerce brands | Buyers ask AI for product comparisons before visiting any store. | "best protein powder for endurance", "top supplements for [goal]" |
| SaaS + B2B companies | Buyers use Perplexity to research tools. Being cited in AI answers shortens sales cycles. | "best [tool category] for [use case]", "[competitor] alternative" |
Pricing
- AI visibility audit (ChatGPT, Perplexity, AI Overviews)
- FAQPage schema on 5 key pages
- Entity registration (GBP, directories)
- Monthly citation report
- Everything in Foundation
- Full content restructuring (answer blocks, tables)
- Author credential attribution
- 2 new GEO-ready content pieces/month
- Competitor citation monitoring
- Everything in Growth
- 4 content pieces/month
- PR outreach for industry publication mentions
- AEO prompt bank
- Weekly reporting
90-day money-back guarantee. If we don't move your AI citation numbers within 90 days, you get a full refund.
Frequently asked questions
What is GEO optimization?
GEO (Generative Engine Optimization) is structuring your website so AI engines (ChatGPT, Perplexity, Google AI Overviews) cite your brand in their answers. Pages with proper GEO structure make Q&A content directly extractable by AI engines — yet only 2% of the 50 US practices we audited had FAQPage schema in place (AltorLab GEO Readiness Benchmark 2026).
How is GEO different from SEO?
SEO gets you ranked in Google's link list. GEO gets you cited inside AI-generated answers. Both reinforce each other: 76.1% of AI Overview citations also rank in Google's top 10 (Ahrefs, 2025, analysis of 1.9M citations), though 2026 data shows this overlap declining. But they require different technical fixes. You need both in 2026.
How much does GEO optimization cost?
Starts at $500/month for the Foundation plan (AI audit, FAQPage schema on 5 pages, entity registration, monthly citations report). Growth and Authority plans at $1,500 and $3,000 include content production and more coverage. All plans include a 90-day money-back guarantee.
How long does it take?
Technical fixes (schema, entity registration) show impact in 4-8 weeks. Content restructuring in 6-12 weeks. Most clients see first AI citations within 60-90 days. Full entity authority builds over 3-6 months.
Do I need SEO and GEO, or just one?
Both. 76.1% of AI Overview citations rank in Google's top 10 (Ahrefs, 2025, analysis of 1.9M citations) - so strong SEO is the prerequisite, though 2026 data shows this overlap declining. But ranking on Google doesn't guarantee AI search visibility. The content format and schema markup matter differently for each. We typically bundle both.
We run your brand through AI search before the call.
Book a free 20-minute strategy call. Before we talk, we check where you appear (or don't) in ChatGPT, Perplexity, and Google AI Overviews for your top queries. The first conversation starts with your specific gaps - not a pitch deck.
Get My Free AI Visibility Audit →