🏥 Medical Practices · FAQPage Schema

Functional Medicine FAQPage Schema for Medical Practices

FAQPage JSON-LD markup tells ChatGPT, Perplexity, and Google AI Overviews exactly what questions your page answers — and what the answers are. It's the single highest-impact GEO signal for local service businesses. Use this free copy-paste template for your Functional Medicine page.

Copy-paste JSON-LD template

Add this inside a <script type="application/ld+json"> tag in your <head> section. Replace the sample values with your actual business details.

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is functional medicine and how is it different from conventional medicine?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Functional medicine addresses root causes rather than symptoms. Instead of prescribing medication for high cholesterol, a functional medicine doctor investigates why cholesterol is elevated — analyzing diet, inflammation markers, thyroid function, and gut health. Appointments are typically 60–90 minutes vs. 15 minutes in conventional care."
      }
    },
    {
      "@type": "Question",
      "name": "How much does functional medicine cost?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Functional medicine visits cost $200–$500 per hour. Initial comprehensive consultations run 60–90 minutes ($300–$750). Follow-up visits: $150–$350. Comprehensive lab testing adds $300–$1,500 upfront. Most functional medicine practices are cash-pay; some services may be covered if coded through standard insurance billing."
      }
    },
    {
      "@type": "Question",
      "name": "What conditions does functional medicine treat?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Functional medicine is most effective for: chronic fatigue, autoimmune conditions (Hashimoto's, lupus, IBD), metabolic disorders (insulin resistance, Type 2 diabetes), hormonal imbalances, gut health issues (IBS, SIBO, leaky gut), chronic pain, anxiety/depression with physiological roots, and cardiovascular disease prevention."
      }
    },
    {
      "@type": "Question",
      "name": "How do I find a board-certified functional medicine doctor?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "The Institute for Functional Medicine (IFM) certifies practitioners (IFMCP designation). The American Board of Integrative Medicine (ABOIM) certifies integrative medicine physicians. Search the IFM provider directory at ifm.org. Board-certified practitioners have completed advanced training beyond medical school in systems biology and lifestyle medicine."
      }
    }
  ]
}

Required and recommended fields

Field	Value	Status	Notes
`@context`	`https://schema.org`	Required	Always exactly this value
`@type`	`FAQPage`	Required	Always exactly "FAQPage"
`mainEntity`	`Array of Question objects`	Required	Minimum 1 question; aim for 3-8 for best AI extraction
`name (Question)`	`The question text`	Required	Write how patients/clients actually search — buying intent questions perform best
`@type (Question)`	`Question`	Required	Always exactly "Question"
`acceptedAnswer`	`Answer object`	Required	Must be present for every Question
`@type (Answer)`	`Answer`	Required	Always exactly "Answer"
`text (Answer)`	`The answer text`	Required	Keep under 300 words. Direct, specific, no filler.

Common mistakes to avoid

Using generic questions ("What are your hours?") instead of buying-intent questions ("How much does the procedure cost?")
Nesting FAQPage inside another schema type — it must be a top-level @type
Writing answers longer than 300 words — AI systems prefer concise, direct answers

Why this helps ChatGPT and Perplexity cite your Functional Medicine page

Let AI extract direct answers from your service pages. When a patient asks ChatGPT "functional medicine near me" or "best functional medicine in [city]," the AI scans pages it can crawl for structured answers. FAQPage Schema gives it exactly what it needs — a machine-readable Q&A it can extract and cite without any interpretation.

From AltorLab's weekly crawls of medical practices websites: fewer than 25% have any FAQPage schema, and fewer than 15% have complete LocalBusiness schema with the correct subtype. This means the bar to appear in AI answers is low — one afternoon of technical work separates cited practices from invisible ones.

Want to see exactly where your functional medicine page stands? Check your GEO Health Score free →

Validate your implementation

After adding the schema, test it with these free tools:

Google Rich Results Test — checks for structured data errors
Schema.org Validator — validates against schema.org specification
AltorLab AI Visibility Checker — checks all 6 GEO signals including schema

Other medical practices schema templates

Want a complete GEO audit for your functional medicine page?

AltorLab (ex-Microsoft AI team) checks all 6 AI citation signals on your website and gives you a prioritized fix list — free, 15 minutes.

Book free audit → Email amanda@altorlab.xyz