Hormone Therapy FAQPage Schema for Medical Practices
Copy-paste JSON-LD template
Add this inside a <script type="application/ld+json"> tag in your <head> section. Replace the sample values with your actual business details.
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "How much does hormone therapy cost per month?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Hormone therapy costs $150–$400/month depending on the type and delivery method. Topical gels/creams: $50–$150/month. Injectable testosterone: $30–$100/month. Pellet therapy (TRT or HRT): $300–$500 per pellet insertion (lasts 3–6 months). Initial bloodwork and consultation add $200–$400."
}
},
{
"@type": "Question",
"name": "What are the symptoms of low testosterone in men?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Low testosterone symptoms include: fatigue and reduced energy, decreased libido, erectile dysfunction, loss of muscle mass, increased body fat (especially belly), brain fog and difficulty concentrating, mood changes and depression, and reduced bone density. A simple blood test (total and free testosterone) confirms low levels."
}
},
{
"@type": "Question",
"name": "How long does it take for hormone therapy to work?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Most patients notice initial improvements within 3–6 weeks: better sleep, more energy, improved mood. Full benefits (body composition changes, libido improvement) typically take 3–6 months of consistent therapy. Bloodwork is rechecked at 6–8 weeks after starting to optimize dosing."
}
},
{
"@type": "Question",
"name": "Is hormone replacement therapy safe for women?",
"acceptedAnswer": {
"@type": "Answer",
"text": "For women in perimenopause or menopause, bioidentical HRT is considered safe for most women under 60 or within 10 years of menopause onset. The Women's Health Initiative study initially raised breast cancer concerns, but those applied primarily to older women on synthetic progestins. Bioidentical progesterone carries a different risk profile. Discuss individual history with your provider."
}
}
]
}
Required and recommended fields
| Field | Value | Status | Notes |
|---|---|---|---|
@context |
https://schema.org |
Required | Always exactly this value |
@type |
FAQPage |
Required | Always exactly "FAQPage" |
mainEntity |
Array of Question objects |
Required | Minimum 1 question; aim for 3-8 for best AI extraction |
name (Question) |
The question text |
Required | Write how patients/clients actually search — buying intent questions perform best |
@type (Question) |
Question |
Required | Always exactly "Question" |
acceptedAnswer |
Answer object |
Required | Must be present for every Question |
@type (Answer) |
Answer |
Required | Always exactly "Answer" |
text (Answer) |
The answer text |
Required | Keep under 300 words. Direct, specific, no filler. |
Common mistakes to avoid
- Using generic questions ("What are your hours?") instead of buying-intent questions ("How much does the procedure cost?")
- Nesting FAQPage inside another schema type — it must be a top-level @type
- Writing answers longer than 300 words — AI systems prefer concise, direct answers
Why this helps ChatGPT and Perplexity cite your Hormone Therapy page
Let AI extract direct answers from your service pages. When a patient asks ChatGPT "hormone therapy near me" or "best hormone therapy in [city]," the AI scans pages it can crawl for structured answers. FAQPage Schema gives it exactly what it needs — a machine-readable Q&A it can extract and cite without any interpretation.
From AltorLab's weekly crawls of medical practices websites: fewer than 25% have any FAQPage schema, and fewer than 15% have complete LocalBusiness schema with the correct subtype. This means the bar to appear in AI answers is low — one afternoon of technical work separates cited practices from invisible ones.
Want to see exactly where your hormone therapy page stands? Check your GEO Health Score free →
Validate your implementation
After adding the schema, test it with these free tools:
- Google Rich Results Test — checks for structured data errors
- Schema.org Validator — validates against schema.org specification
- AltorLab AI Visibility Checker — checks all 6 GEO signals including schema
Other medical practices schema templates
AltorLab (ex-Microsoft AI team) checks all 6 AI citation signals on your website and gives you a prioritized fix list — free, 15 minutes.
Book free audit → Email amanda@altorlab.xyz