Seller's Agent FAQPage Schema for Real Estate Agencies
Copy-paste JSON-LD template
Add this inside a <script type="application/ld+json"> tag in your <head> section. Replace the sample values with your actual business details.
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "How much does it cost to sell a house?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Total selling costs typically run 8–10% of the sale price: agent commissions (5–6%), closing costs (1–3%), and potential repairs/staging ($500–$5,000+). After the 2024 NAR settlement, buyers negotiate their agent compensation separately, but sellers may still offer to cover it to attract more buyers."
}
},
{
"@type": "Question",
"name": "How long does it take to sell a house?",
"acceptedAnswer": {
"@type": "Answer",
"text": "In a seller's market: 7–30 days from listing to accepted offer. In a buyer's market: 30–90 days or longer. Closing after contract: 30–45 days. Total time from listing to cash in hand: typically 2–3 months. Pricing competitively and professional photography/staging reduce time on market significantly."
}
},
{
"@type": "Question",
"name": "Should I fix up my house before selling?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Focus on repairs that provide strong ROI: fresh interior paint (200–300% ROI), landscaping/curb appeal, fixing obvious defects (leaks, broken fixtures), deep cleaning, and decluttering. Avoid over-improving with custom renovations — you rarely recoup the cost. A pre-listing inspection helps identify issues buyers will discover anyway."
}
},
{
"@type": "Question",
"name": "What is the best time to sell a house?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Spring (March–May) is historically the strongest selling season — more buyers, higher offers. Summer is active but competition increases. Fall and winter have fewer buyers but more serious ones. Local market conditions matter more than season — consult your agent about current inventory and demand in your specific market."
}
}
]
}
Required and recommended fields
| Field | Value | Status | Notes |
|---|---|---|---|
@context |
https://schema.org |
Required | Always exactly this value |
@type |
FAQPage |
Required | Always exactly "FAQPage" |
mainEntity |
Array of Question objects |
Required | Minimum 1 question; aim for 3-8 for best AI extraction |
name (Question) |
The question text |
Required | Write how patients/clients actually search — buying intent questions perform best |
@type (Question) |
Question |
Required | Always exactly "Question" |
acceptedAnswer |
Answer object |
Required | Must be present for every Question |
@type (Answer) |
Answer |
Required | Always exactly "Answer" |
text (Answer) |
The answer text |
Required | Keep under 300 words. Direct, specific, no filler. |
Common mistakes to avoid
- Using generic questions ("What are your hours?") instead of buying-intent questions ("How much does the procedure cost?")
- Nesting FAQPage inside another schema type — it must be a top-level @type
- Writing answers longer than 300 words — AI systems prefer concise, direct answers
Why this helps ChatGPT and Perplexity cite your Seller's Agent page
Let AI extract direct answers from your service pages. When a client asks ChatGPT "seller's agent near me" or "best seller's agent in [city]," the AI scans pages it can crawl for structured answers. FAQPage Schema gives it exactly what it needs — a machine-readable Q&A it can extract and cite without any interpretation.
From AltorLab's weekly crawls of real estate agencies websites: fewer than 25% have any FAQPage schema, and fewer than 15% have complete LocalBusiness schema with the correct subtype. This means the bar to appear in AI answers is low — one afternoon of technical work separates cited practices from invisible ones.
Want to see exactly where your seller's agent page stands? Check your GEO Health Score free →
Validate your implementation
After adding the schema, test it with these free tools:
- Google Rich Results Test — checks for structured data errors
- Schema.org Validator — validates against schema.org specification
- AltorLab AI Visibility Checker — checks all 6 GEO signals including schema
Other real estate agencies schema templates
AltorLab (ex-Microsoft AI team) checks all 6 AI citation signals on your website and gives you a prioritized fix list — free, 15 minutes.
Book free audit → Email amanda@altorlab.xyz